EMAIL CAMPAIGN
Do you want to strengthen customer relationships within your company and acquire new prospects? Do you want to optimize your sales thanks to an efficient and recognized sales channel? Our web agency supports you in carrying out your emailing campaign.
Types of emailing
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EMAIL MARKETING
You can find there:
- the acquisition email
- the loyalty email which includes sending newsletters and privileged offers
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TRANSACTIONAL EMAIL
Corresponds to automatic responses when submitting a form.
- It is first found in e-commerce during an order confirmation, for example.
- It can also be found during an automatic response to a request
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EMAIL MARKETING AUTOMATION
- Lead nurturing consists of improving a relationship with prospects little by little so as not to lose contact.
- Email retargeting allows you to send emails to visitors who have visited your website.
Send In Blue or Mailjet are examples of marketing automation platforms
Why run an email campaign for your business?
Emailing (web mailing or online direct mail) is an email marketing practice consisting of sending a large quantity of targeted and segmented emails to pique the interest of your prospects or customers. It is a type of direct marketing campaign focusing on digital communication and is widely used today.
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REACH NEW TARGETS AND BUILD CUSTOMER LOYALTY
It plays an essential role in the life of a company and in its marketing strategy because, through good targeting and segmentation, it is possible to retain customers and reach new prospects. It therefore seems relevant for your business to rely on this tool. If it is used correctly and if it complies with the new digital marketing standards, it can therefore benefit you in generating new leads and retaining current customers.
In short, mailing campaigns can meet a varied number of objectives ranging from prospecting, and acquiring new customers to increasing sales, through customer loyalty or even improving the visibility of the company.
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EFFECTIVE, LOW-COST STRATEGY
Emailing offers many advantages, and in particular, it allows you to reach a very large number of people quickly and at a lower cost. So this makes it accessible to all kinds of businesses.
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EFFECTIVE TARGETING
If your campaign is well prepared, it allows you to reach your targets wherever they are and whenever you want.
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BOOST YOUR IMAGE
It is a tool conducive to creativity both in substance and form. In fact, it allows you to express your identity both in the content of the emails and in the way you present yourself, as well as in the visuals used.
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OPTIMIZE YOUR MARKETING CAMPAIGNS
When you launch an email campaign, you have performance indicators (opening rate, click-through rate, etc.). This data, coupled with analyses of A/B tests, is very useful. These tests consist of sending different emails with different conditions and contexts and comparing the results. This allows you to understand your prospects, what interests them, what does not interest them, when to contact them, in what way, etc.
The Habefast web agency and emailing campaigns
For email campaigns to be effective, they must be carried out professionally and rigorously. You must aim for a subtle balance between aesthetics, pragmatism, and simplicity to communicate impactful messages, encouraging your recipients to click on specific links to be redirected to your website.
As Internet users are increasingly encouraged to consume through emailing, they are always demanding regarding the emails they receive. It is therefore essential not to over-communicate and to ensure that you offer content with added value so as not to create a negative feeling among your customers.
Today, segmented, targeted, and personalized emailing remains an effective means of communication, with the highest return on investment (ROI) among digital marketing strategy actions. With relevant emails and particular attention paid to the responsiveness of the emails sent and the subject of the email, it is possible to have excellent opening rates and strengthen conversion rates.
This is why our agency offers you its responsiveness, its services, and its skills, to support you in your emailing campaign. With extensive experience, we can design tailor-made email campaigns for you to help you fully achieve your objectives.
To optimize your campaign as much as possible, our agency carries out an audit of your company to understand and analyze your needs in terms of data as well as your objectives for this campaign or to determine what is the best time to send messages. 'a newsletter or to send a prospecting email.
Having the latest professional emailing tools, such as emailing software and sending and reminder software with the possibility of automating them, we guarantee quality emails that will impact your targets. We proceed in such a way as to avoid mass mailings which often generate spam and rely on personalized emails for effective campaigns.
Also, this software and the know-how of our experts make it possible to integrate advanced features and attractive visuals to strengthen the effectiveness of your future campaigns and your conversion rates.
Because our agency wants to be at your side until the end, we assist you in the realization and launch of your campaigns but not only that, we also offer to collect and create a database of email addresses and a database of contacts adapted to your needs and your positioning and your sector of activity.
To further improve your performance and achieve your objectives, the Habefast communication agency offers you its expertise to carry out a multi-channel campaign in areas complementary to the email marketing campaign: the creation of traffic through social networks, the natural referencing of your website, or even Google Ads campaigns.
The law and mailing:
Because this means of communication has become essential, it has also become an element that is little appreciated by Internet users due to its massive sending to mailboxes. This is why numerous laws have been put in place since the 2000s to reduce this permanent flow of emails, mass-mailing, and. But it was in April 2007 that specific legislation prohibiting the sending of spam appeared in Switzerland.
Emails considered spam have certain specific characteristics that should be avoided both for your image and for the effectiveness of your campaign:
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If the latter is addressed to a person who has not consented to be contacted in this specific context
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If the message does not contain the sender's exact contact details
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If the message does not allow the recipient to unsubscribe from these emails
It is for these reasons that emailing campaigns must respect a certain number of rules regarding recipients' consent to the collection of information. Here are some standards to respect so that your emailing campaign impacts your customers and does not get stuck in spam.
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The sender must be clearly identifiable and their contact details present on the email sent
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Customers contacted must have consented to give their personal information regarding products or services similar to those sent in the said email.
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The email must contain a visible and free unsubscribe link
Beyond these rules, the data collected from customers and prospects must be secure and accessible to the people concerned by this data.
The various laws concerning the protection of consumers and their data are essential elements that you must know to carry out an email campaign and see it become a real success. This is why surrounding yourself with experts has become a necessity when carrying out an email campaign.
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